Boosted by its best-ever period during the first quarter and its top third span, Discovery en Español scored its strongest primetime year with key demos and households during 2010.
Discovery en Español registered double-digit growth among persons, males and females 18 to 49 and averaged a 23% gain in households, according to network officials, during the 7 p.m. to 11 p.m. time slot.
Over the course of 2010, the network recorded a 22% advance among persons to 56,000 of those viewers, according to Nielsen data. That included a 31% rise to 38,000 guys of that age, and a 6% uptick to 18,000 females of that group. Gauged on a household basis, Discovery en Español posted a 23% jump to 54,000 households.
All told, Discovery en Español officials said the network trailed only Univision'sGalavision among households (100,000) and the aforementioned demos among Hispanic cable channels. The network, according to officials, out-delivered such Spanish-language cable networks as Fox Deportes, mun2, ESPN Deportes, GolTV and MTV Tr3s.
Discovery en Espanol began 2010 in fine Nielsen fettle, registering its highest quarter on record with an average of 62,000 persons 18 to 49, while ranking first on Saturday/Sundays from 7 p.m. to 11 p.m. with 77,00 persons 18 to 49 and 53,000 males of that age.
The third quarter, known for popular sports tournaments and events, was its highest ever for the span among all primary demos, with double-digit growth over the 2009, led by males 18 to 49, which grew 42%.
"Discovery en Español's soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish television. In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic PayTV offerings," said Bilai Joa Silar, vice president and channel director for Discovery Networks U.S. Hispanic Group, in a statement.
Among the programming highlights: El Caso Colosio, the network's top original, averaged 137,000 persons 18 to 49 on Aug. 8, 2010 in the 10 p.m. hour; Mision Suicida, the service's No. 1, delivered 98,000 persons in the demo in the 8 p.m. hour on Mondays from Nov. 22 through Dec. 20, 2010; and Hombres Lobo: Mito O Realidad, the top special, accounting for 190,000 persons 18 to 49 on Jan. 31, 2010.
Read more about All about Univision Deportes
Discovery en Español registered double-digit growth among persons, males and females 18 to 49 and averaged a 23% gain in households, according to network officials, during the 7 p.m. to 11 p.m. time slot.
Over the course of 2010, the network recorded a 22% advance among persons to 56,000 of those viewers, according to Nielsen data. That included a 31% rise to 38,000 guys of that age, and a 6% uptick to 18,000 females of that group. Gauged on a household basis, Discovery en Español posted a 23% jump to 54,000 households.
All told, Discovery en Español officials said the network trailed only Univision'sGalavision among households (100,000) and the aforementioned demos among Hispanic cable channels. The network, according to officials, out-delivered such Spanish-language cable networks as Fox Deportes, mun2, ESPN Deportes, GolTV and MTV Tr3s.
Discovery en Espanol began 2010 in fine Nielsen fettle, registering its highest quarter on record with an average of 62,000 persons 18 to 49, while ranking first on Saturday/Sundays from 7 p.m. to 11 p.m. with 77,00 persons 18 to 49 and 53,000 males of that age.
The third quarter, known for popular sports tournaments and events, was its highest ever for the span among all primary demos, with double-digit growth over the 2009, led by males 18 to 49, which grew 42%.
"Discovery en Español's soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish television. In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic PayTV offerings," said Bilai Joa Silar, vice president and channel director for Discovery Networks U.S. Hispanic Group, in a statement.
Among the programming highlights: El Caso Colosio, the network's top original, averaged 137,000 persons 18 to 49 on Aug. 8, 2010 in the 10 p.m. hour; Mision Suicida, the service's No. 1, delivered 98,000 persons in the demo in the 8 p.m. hour on Mondays from Nov. 22 through Dec. 20, 2010; and Hombres Lobo: Mito O Realidad, the top special, accounting for 190,000 persons 18 to 49 on Jan. 31, 2010.
Read more about All about Univision Deportes
